Avon Tyres Sponsors 2017 Veterans Charity Ride to Sturgis

Stow, Ohio – July 19, 2017– Injured veterans will have a smooth ride to the 77th annual Sturgis Motorcycle Rally, with the help of Avon Tyres.

Avon Tyres is sponsoring the 2017 Veterans Charity Ride to Sturgis, an annual event taking wounded, amputee and injured veterans to the biggest motorcycle rally in the nation held in Sturgis, South Dakota. The veterans will ride Indian Motorcycles, trikes and Champion sidecars outfitted with Avon Tyres from Los Angeles across several states to the iconic event.

Organizers say they’re happy to have Avon Tyres along for the ride. “We are pleased to have Avon Tyres sponsoring the Veterans Ride to Sturgis, as well as our year-round programs,” Veterans Charity Ride Founder Dave Frey said. “Our focus is on a smooth and safe ride. We modified an Indian Scout sidecar bike for two of our veteran riders to make the ride this year. They will switch off riding each one all the way from Los Angeles to Sturgis, and the bike is outfitted with Avon Tyres.”

The Veterans Ride to Sturgis is the annual signature program of Veterans Charity Ride, a non-profit organization that provides uplifting and healing experiences for wounded, severely injured and amputee veterans from all branches of service.

Calling the trip motorcycle therapy, the Veterans Ride to Sturgis takes part over a week-long ride across America’s most beautiful roads to South Dakota. Once in Sturgis, participants ride through the Black Hills and attend events for the complete Sturgis Experience. The 2017 ride starts on Friday, July 28.

“We are proud to support the Veterans Ride to Sturgis and the incredible experience it gives our military veterans,” Ken Warner, Vice President of Marketing for Avon Tyres North America said.

The ride and program were conceived by Army Airborne Paratrooper Indian Dave while riding solo to the rally in 2014. Over the past two years, the Veterans Charity Ride has made the trip possible for more than 30 veterans from across the U.S., representing every military branch.

Follow the adventure of the Veterans Ride to Sturgis online at www.veteranscharityride.org or on the organization’s Facebook page: https://www.facebook.com/veteranscharityride/

About Avon Motorcycle Tyres North America
Based in Stow, Ohio, Avon Motorcycle Tyres North America markets and sells Avon brand motorcycle tires in the United States and Canada. Avon tires are designed and manufactured for street and racing applications, from ultra wide tires featuring snakeskin effect sidewalls to ultra high-performance sport bike tires. Avon’s long history and heritage of innovation reaches back more than 100 years. Based in Melksham, England, Avon tires are built to perform and are engineered to high standards incorporating the latest engineering technology. For more information visit http://www.avonmoto.com.